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The market history of collagen products

2018-08-13


As a beauty skin care product, collagen has been used for more than ten years and has been in china for nearly seven or eight years. The first company to promote collagen in China is Japan FANCL, followed by Shuizhiao, etc., in the form of oral liquid. With an international image, they are the first to call the influx of people, collagen is coming!
       Under the promotion of FANCL, the primary education of collagen market has been completed. At that time, collagen is an unquestioned luxury skin care product, priced at 298 yuan / 10 sticks, spending nearly 900 yuan a month. At that time, the beauty of many beautiful women was discouraged, and collagen became a patent for the rich, and it became a desire for women's skin care.
        In the following years, the formation of three environmental factors has accelerated the market penetration of collagen:
        First, domestic companies continue to join the market competition, launching higher-level, lower-priced products, developing and grabbing the middle and lower layers of collagen. Consumers;

Second, the collagen product dosage form is more abundant. Compared with the production cost of oral liquid, the dosage forms of capsules and powders with low selling prices have emerged, so that the consumption of collagen has entered the range of 300 yuan per month, and it has gradually entered the homes of ordinary people.

Third, the income of consumers is increasing. Five years ago, 900 yuan / month, has been "afford money" today, with the improvement of consumption levels and female consumer awareness, price is not an obstacle, to keep up with mainstream consumption is the best choice.
At the same time, the scientific and credible skin care concept of collagen makes it free from the short-lived fate of the concept product. After ten years, it has not faded, but now it is even brilliant.